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6 Employee Engagement Trends for 2020

Published November 23, 2020 (last updated February 18, 2021) -
employee on the positive end of employee engagement trends in 2020

Employee engagement trends had been picking up year-on-year…until the onset of the COVID 19 pandemic came.

The isolation and business lockdowns haven’t made it any easier for employees to interact, let alone develop interpersonal skills at work.

However, even in this unprecedented time, there are steps you can take to support your employees to thrive – for one, you must embrace the basic concepts of employee engagement in your firm. These concepts are the backbone of the emotional connection an employee has towards your business.

What is Employee Engagement?

Employee engagement is the commitment an employee has to your organisation and its goals. It can also refer to direct interaction with your employees to understand better what affects their production while at work. As such, understanding what affects an employee’s productivity and maximising their engagement can bring huge benefits to your business.

Factors Affecting Employee Engagement in 2020

Here are some factors that directly affect employee engagement trends for 2020 you should focus on. These are the factors that have a significant impact on the performance of your employees at work.

1. Employee Work-Life Balance and Work Culture

It is essential to understand how your employee balances his/her work and life outside work. If your company policies are too demanding to the point your employee finds it hard to balance work and social life, it may be time to implement a people-first culture

It is especially important, in this COVID-19 period, to incorporate your employee into your business’ decision-making model. Let them feel important and wanted as you find ways of developing a closer relationship with them so that they feel more comfortable opening up.

As an approachable employer, your employee will have an easier time approaching you with their challenges and suggestions for an easier work-life balance.

2. Employee Mental Health

A stressed or depressed employee is going to record low productivity at work. Deterioration of your employee’s mental health can be caused by work-related stress if you lack ideal employee engagement traits. However, with proper employee management strategies like leading with compassion and empathy, you can significantly improve your employee’s mental health. With time you can record positive growth in their work output.

3. Employee Social Media Interactions

Since much of the activities in 2020 have shifted to the online fronts, it will be wise to embrace your employee’s social media interaction into the business rather than bashing it away. Allow your employee to use social media to push your business plan.

Use them as your business ambassadors for maximum gain. Recent research has it that an employee can get up to 561% more engagement in social media on a message than when you, as a business, share the same message.

4. Employee Learning and Professional Development

Employees are your company’s biggest asset, and you ought to invest in training and developing their skills and talents for your organization’s good. With the long breaks and new online work strategies, there is no better time to invest in employee learning and development than 2020.

Learning and development programs are a great way of keeping the engagement trends for 2020 in check. Whether your employees are working from home or office, they will feel included with such programs in play.

5. Employee Remote Work

Having your employees work remotely has been a choice for your business and other businesses to contend within 2020. While organizing for remote tasks, you should focus on what your employee does best and delegate duties you know your employee enjoys most. This way, you will help them maximize their work output even when working remotely.

6. Employee Pay Structure

The COVID 19 pandemic was difficult on many small businesses financially. Some businesses considered slashing employee’s pay by a given percentage for a limited period. However, you should not take advantage of the happenings of 2020 to gravely interfere with your employees’ pay structure. If anything, you are most likely to lose even your employees’ best if their pay continues coming in low.

Improving Employee Engagement

Employee engagement trends can be a success if you continuously follow up to check on their implementation. Here are some of the ways of improving employee engagement in your business.

  • Assess the current situation– Take records and go through the current employee engagement strategies in your business.
  • Come up with solutions– Solutions should include the wellbeing of your employees. You have to engage your employees in the whole process for inclusive solutions.
  • Implement changes– Do away with outdated engagement strategies that no longer add value to your business and employees as you add the latest ones that were previously lacking. 

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About Employsure

Employsure is one of Australia’s largest workplace relations advisers to small- and medium-businesses, with over 25,000 clients. We take the complexity out of workplace legislation to help small business employers protect their business and their people.

Frequently Asked Questions

  • What Is Employee Engagement and Why Is It Important?

    Employee engagement refers to your employee’s emotional commitment to their role, your business and your business goals. It is important because a business with high employee engagement is likely to have more productive employees.

  • What Are Examples of Employees Engagement Ideas?

    • Mental health initiatives
    • In-house competitions and games
    • Encourage personal projects
    • Offer charity days
    • Workplace parties
    • Recognition programs
  • What Is Not Employee Engagement?

    Employment engagement is not motivation, satisfaction, or happiness. It is specifically your employee’s commitment to their role and your business.

  • Who Is Responsible for Employee Engagement?

    The person or people responsible for employee engagement depends on your business. However, your human resources team (if applicable) and your managers (if applicable) are generally responsible for employee engagement.

  • Do Engaged Employees Perform Better?

    According to one study, highly engaged businesses reported 21% greater profit, a 41% reduction in absenteeism and 59% less turnover.

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