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The social world and your employees’ social media presence

The social world and your employees’ social media presence (Last Updated On: August 4, 2014)

Social media in every form, if not used appropriately or without monitoring, can be a danger to a companies’ brand and reputation. Its use during working hours can hinder productivity and can impact staff efficiency.

Social media is used to portray experiences in a public forum. It is these experiences which can either be positive or negative. Google before you tweet, is the new think before you speak. If you are worried about what could be unleashed about your business on social media to a global forum, then you need to implement a social media policy. This way your company can avoid litigation and disputes with your staff.

We have some social media advice for our Australian employers:

  • Implement social media policies in writing and ensure that staff sign and acknowledge that they have read and understood these policies;
  • Limit the amount of employees with access to company social media accounts;
  • Provide social media training;
  • Prohibit the use of social media during working hours;
  • Closely monitor your brand and slogans on social media;
  • Prohibit your employees from associating themselves with your brand on social media.

Social media is an inexpensive way to promote your business and when done right can enhance your reach to a particular target audience and develop brand recognition. However if you have any negative social media experiences with any of your employees call Employsure or fill out the form below. We can help you assess the situation and give advice on how to properly respond to employees.

*Information sourced via the Employment Law Matters website. 

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