Why Your Social Media Isn’t Working

Social Media Marketing Strategy Guide

By now, most businesses have some kind of social media presence, but are you getting maximum return for your efforts? In this episode we’re joined by Sonya McIntyre Reid from Kiss Marketing who shares her insights into social media marketing and how you can go beyond likes, to generate real leads for your business.

This episode covers:

• How to have conversations on social media, that lead to sales
• The things you’re doing that you think are helpful, but are actually wasting your time
• Organic vs Paid content, and how they work
• Scheduling content, tools and how often you should post
• Why 100 followers can be more valuable than 10,000
• How great quality content beats frequency
• Why you need to act like a human, not a brand

Find out more about Sonya:

https://www.kissmarketing.com.au/

@kiss_marketing

https://www.facebook.com/kissmarketingAW/

The Better Business Podcast is brought to you by Employsure, Australia’s largest Workplace Relations consultancy, trusted by more than 20,000 small businesses