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Peninsula Group strengthens its roots in ANZ

Published July 11, 2024 | Adam Wyatt - Content Writer

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Launches Wisdom Wellbeing, an independent EAP Provider 

Sydney, Australia - 2 July 2024 – Peninsula Employsure, a leading provider of HR, WHS and employment relations advice for Australian and New Zealand businesses, today announced the next phase of its evolution. Moving forward, the brand will now be known as Peninsula Australia Pty Ltd and Peninsula Group New Zealand Ltd, respectively, to better align with other Peninsula Group businesses around the world, including Peninsula UK, Peninsula Ireland, and Peninsula Canada.  

To solidify its presence and service offerings, Peninsula is also launching Wisdom Wellbeing, the local arm of Health Assured (part of Peninsula Group Global). Health Assured is the UK and Ireland’s largest independent Employee Assistance Program (EAP) provider, and Wisdom Wellbeing will bring that same vital industry-leading support to millions of Australian employees already grappling with access to mental health services. 

“We are excited to create a stronger cohesion with our international counterparts. It’s an acknowledgement of Peninsula Group’s global footprint and the positive impact it has had in Australia, New Zealand and around the world over the past 40 years. This update not only aligns us more closely, but also reflects our commitment to the unique needs of small to medium sized businesses in ANZ. We will continue to innovate, invest, evolve, and our unified brand will now reflect that,” said David Price, CEO at Peninsula ANZ. 

“Moreover, with the launch of Wisdom Wellbeing our goal is to provide tools and 24/7 support to businesses to enhance owners’ as well as employees’ mental health and overall wellbeing. It's a significant step for us and we are looking forward to making a positive impact.” 

Peter Done, CEO and Founder at Peninsula Group Global said, “We are committed to providing small business owners around the world with the greatest value and highest standards of service when it comes to employment relations and are proud to work with some of the top experts. We’re thrilled for our teams in Australia and New Zealand to continue doing the great work they’ve been doing, while joining us under the Peninsula name.”  

Wisdom Wellbeing’s award-winning, affordable EAP provision includes: 

  • 24-Hour Helpline: Immediate access to qualified counsellors any time of day or night. 

  • Short-Term Solution Focused Therapy: Tailored therapy sessions to address immediate concerns. 

  • Structured Support: Ongoing assistance to ensure continued wellbeing. 

  • Computerised CBT (Cognitive Behavioural Therapy): Accessible online therapy modules. 

  • Digital Resources: App and web access to resources, action plans, trackers, podcasts, and more. 

Employing highly qualified professionals out of the Sydney headquarters, Wisdom Wellbeing’s services are tailored to meet the unique needs of each organisation, ensuring employees can navigate challenges and thrive both personally and professionally. 

“The pressure has increased on more traditional healthcare providers, with waiting times for access to mental health services at an all-time high. At a time when people need help the most, they’re now having to wait longer than before to access this support,” said Bertrand Stern-Gillet, CEO at Wisdom Wellbeing and Health Assured. “It’s important for all organisations, regardless of size, to foster an environment where people feel comfortable seeking help when it comes to their mental health. Wisdom Wellbeing, in line with Peninsula Group’s global goal, will support businesses, and SMBs in particular, to build happier and healthier workforces.” 

Peninsula Group was launched in 1983 by Peter Done, who decided to launch the consultancy to provide affordable, reliable HR and WHS services to small businesses after receiving poor employment relations advice. 

Since then, Peninsula has replicated its successful business model in new markets, with 11 companies in its portfolio servicing 140,000 clients globally. The Australian business, originally named Employsure, was founded in 2010 before being acquired by Peninsula Group in 2012. Since then, it has grown to service over 30,500 clients across all industries, with 25,000 in Australia and 6,500 in New Zealand.  

About Peninsula  

Peninsula is Australia and New Zealand’s leading workplace advisory firm for SMEs, advising more than 30,500 clients in Australia and New Zealand on workplace relations and workplace health & safety issues. Its 24/7 advice line allows businesses to gain advice from its team of workplace relations and health and safety specialists, and through onsite visits to their business.   

About Health Assured  
The UK and Ireland’s largest independent and award-winning Employee Assistance Programme (EAP) provider. Years of experience with health and wellbeing; we’re the only major EAP provider BACP-accredited at organisational level in the UK. Public, private, and non-profit businesses rely on our clinical expertise to provide support to over 13 million lives. Trusted experts in reducing stress, combating absenteeism, encouraging good mental health, and promoting positivity in the workplace.  
www.healthassured.org 

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