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Chakra Hair and Beauty

Views: 1933Posted 28-06-2018

This episode of Small Business State of Mind features David Salvia of Chakra Hair and Beauty. His journey began in the garage, cutting his friends’ hair, and it eventually led to him having his own salon. David speaks about how his salon works towards creating family connections. He has an intergenerational clientele that comprises family units in their entirety.

I’d always been like a kid growing up that is into fashion and style, and coming out of high school I didn’t really know what to do. I started cutting my mates hair, you know, in the garage — hanging out, dabbling with colour and it just sort of led me into the hair world. So the first day I open Chakra Hair, I was really nervous. I had no idea what to expect as a business owner, I had never run a salon before so I kind of just threw myself in the deep end. The thing I love most about the job is that every 45 minutes, I get to create something new for somebody.

Social media is probably the biggest focus at the moment for me within the small business area. I mean every person today has their phone with them and they are socially connected 90% of the time. So focusing down that avenue for marketing and even just engaging an audience is probably my highest priority.

The thing that gets me up most mornings is coming to work to see the clients, and having a good catch up, and find out what’s been going on with them. The demographic up here on Collaroy Plateau is predominantly younger families. We tend to have family connections so we deal with mom, dad, the kids, grandma and they all come in together. So we like to build a relationship with the overall family and not just the individual.

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