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6 Challenges Businesses Need to Watch Out for in 2023

Published December 22, 2022 (last updated on July 10, 2024) | Adam Wyatt - Content Writer


Business owners face endless challenges, and 2023 will not be any different. The changing landscape of the economy, the global situation, and rising inflation are just some of the obstacles business owners had to face in 2022.

We did a round-up of some of the upcoming trends of 2023 for businesses. Now, we are covering the potential challenges you may face as a business owner in 2023.

Difficulty hitting summer targets

The increasing cost-of-living pressures can stop Australian small businesses from making their summer sales targets. Australia, New Zealand, and the United Kingdom are experiencing the highest inflationary rates in more than 30 years. Consequently, small business owners and their employees are experiencing inflationary shock previously unheard of.

Managing increased wages and the cost of new supplies and equipment will also hinder business owners from reaching their summer targets.

Global skill shortages

Accurately called ‘The War for Talent,’ employers are battling for skilled labour in Australia. Companies have gaps in their skilled labour, and they desperately need to re-skill or upskill their workforce.

The number of skilled occupations experiencing labour shortages in Australia has nearly doubled from 2021 to 2022. With employers advertising 301,000 job vacancies in August, this is slowly worsening the situation for small businesses. The pandemic also pushed employees to evaluate their work environment and priorities, leading to mass resignations in several industries.

Seasonal slowdown

More than 9 in 10 businesses experience at least one month of negative cash flow each year. 1 in 4 businesses is cash flow negative for more months than cash flow positive.

For many small businesses, the seasonal slowdown can be a significant challenge. Australian small businesses receive almost 20% less annual revenues over January and February. Coming off a busy holiday season and the summer rush, this can be exceptionally hard for businesses to navigate. Business activity is slower, leaving employers with expenses but insufficient income to keep up with them.

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Performance management

If your employees return from a long break, they are probably feeling the holiday blues. There can be cases of presenteeism, and a drop in productivity.

If your employees have worked through the festive season, they may be experiencing burnout. Hospitality, retail, and travel employees will have worked long hours and dealt with excessive workloads. Healthcare and medical professionals would be overburdened too. They would be struggling to manage expectations or perform to their capacities.

It can get tricky to monitor and judge employee performance.

Changing regulations

The last few years have brought new regulations, changes, and obligations. 2023 will be the same, with employment law changes on the horizon for small business owners. Small business owners and employers are strapped for manpower and capacity to keep up with the changing regulatory system of the country.

Retaining staff

Small businesses can’t compete with multinational corporations when it comes to attracting talent. They can’t offer perks or benefits like hybrid working or remote working.

They are forced to seek staff and talent within their geographical radius, enabling a heavy reliance on local manpower. Employers are competing for a rapidly shrinking talent pool, thus making retaining staff a hurdle.

Scale Your Business in 2023

It can be easy to feel disheartened with the challenges awaiting you.

Peninsula has worked with thousands of business owners across Australia and New Zealand, supporting them at every step of the journey.

We understand the troubles you face as a business owner. Our 24/7 Advice Line is available to answer all your questions and concerns.

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