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Digital product agency Frank Digital has been appointed by Peninsula, the largest provider of workplace relations services in Australia, to redesign and rebuild its digital platform following a competitive pitch.
Peninsula provides small and medium sized (SMEs) business owners with a full suite of services across employment relations and health and safety: 24/7 access to advice, face-to-face consultations, documentation, workplace compliance reviews, workshops, on-site support, and protection.
Frank Digital’s Founder and Creative Director Matt Barbelli said: “Peninsula has experienced an exceptional journey: challenging the status quo, innovating with a new service category, and extraordinary growth in just eight short years. Peninsula saw the opportunity to refresh and rethink their digital assets to better connect with their target audience and clearly convey the service offering.”
Peninsula selected Frank Digital for their understanding of the complex B2B environment they operate in and the opportunity to transform the way SMEs learn about services they often don’t know are available.
Nicole Chehine, Senior Marketing Manager at Peninsula added: “We wanted to challenge the way we connect with SMEs in the digital space by creating a platform that simplifies the service offering and provides the information we know SMEs are looking for. Frank Digital clearly understood our objectives and offered solutions that addressed them.”
According to the Peninsula Workplace Index Research report small business employers don’t know where to go to find help, with over one third admitting they rely on Google for information on managing their Fair Work obligations. Chehine said: “This is where Peninsula saw an opportunity to tailor to the needs of SMEs wanting advice and support for their workplace relations issues.”
Frank Digital’s Head of Experience Design, Glen Jeffreys, said: “It’s a privilege to be working with such an innovative, customer-focused client. From the very beginning of the project Peninsula have been an enthusiastic participant in our strategic, user-centric approach to design and development. We’re conducting in-depth interviews and research with businesses across Australia and New Zealand to define the content strategy and ensure we deliver the very best user experience for Peninsula customers and staff.
“We are looking forward to the design, development and SEO optimisation phases of the project, building upon the successes Peninsula have already achieved. As with all of Frank Digital’s clients, we’ll be guided by our research insights, user testing feedback and considerable in-house experience at each step of the journey.”
Frank will support Peninsula’s website design and rebuild, ensuring complete integration of the Peninsula brand across pivotal customer touchpoints.
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Media Enquires.