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Statement regarding $1M penalty in ACCC case

Published November 29, 2021 (last updated on June 28, 2024) | Adam Wyatt - Content Writer


Peninsula is disappointed with the $1M penalty imposed as a result of the case against the ACCC but accepts the Court’s decision without reservation. We have never claimed to be affiliated with, or endorsed by, any government agency, and we still stand by this.

The proposed $5M penalty the ACCC originally wanted Peninsula to pay was a demand even Federal Court Justice John Griffiths said made him “gag”. The injunctive relief, which was ultimately rejected, “failed to demonstrate that any useful purpose will be served by one, and that the conduct was not deliberate or likely to recur.”

Peninsula has always strived to act in the best interest of small businesses, taking thousands of calls every week from our clients who see absolute value in our services.

Peninsula has made significant changes and improvements since first being approached by the ACCC. We have progressively strengthened our messaging to avoid any future ambiguity, including the monitoring of language on our websites, should someone click on them through Google.

Ultimately, we operate simply to help small employers build safer and fairer workplaces so they can grow their businesses and better support their employees. We will continue to do this and are thankful for the outpouring of support from our clients.

Peninsula CEO David Price


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